CREATIVE
CURIOSITY
Artist & Creative Strategist
CASS JONES
Great ideas aren’t the hard part.
Building an environment where they survive is.
SELECTED WORK
01
AI-POWERED
CREATIVE SYSTEM
Creative Strategy · AI Systems · Workflow Design
Internal Tool · 2026
HOW I WORK
OVERRATED
CREATIVE FREEDOM IS
Jarring? Perhaps.
But hear me out: creatives and businesses don't do their best work with infinite possibilities. They do it when they're given meaningful problems to solve and a strategy to get there.
Know where you are headed. Go there with determination and resolve.
I build strategies that lead brands and designers beyond the expected, not into chaos but into a new world. And I build, and deftly defend, the systems to make it scalable, repeatable, and impactful.
Baseline: great strategy makes serious creative work fun again and creates outcomes you could never have imagined.
SELECTED WORK
02
EDITORIAL HEAT
Brand Strategy · Visual Identity · Creative Direction
The Pitch: Summer Guide · 2023
SELECTED WORK
03
BUILDING A BRAND FROM ZERO
Brand Strategy · Visual Identity · Creative Direction
28TEN Group · 2026
I DON’T NEED TO HAVE THE BEST IDEA IN THE ROOM.
My job is to inspire the room so the best ideas can flourish.